ABOUT

Alexandre Dedavid

Transformation Architect & Executive Mentor

20+ years turning chaos into systems that work

JOURNEY

My journey

Jun 2025 - Present

Tenzing

Co-Founder & AI Builder

Startup co-founded with Andrea Krug to transform how human development happens inside organizations. AI agents for leadership, employee experience and human potential. Winners of Koru AI Think Tank with IA Mari.

IA Mari: GenAI assistant for Grupo Martins (Koru AI Think Tank winner)Early clients in health, energy and retail sectorsAI agents for NR-1, wellbeing and leadership development

Mar 2024 - Present

Movii Consultancy

Co-Founder & Principal Consultant

Strategic consulting in Data, AI and Product. Helping companies and professionals navigate digital transformation with clarity, execution and measurable impact.

Co-founded Clara (GenAI for mental health and NR-1, pilot across 5 clients)Digital transformation at APPA (Brazil's 3rd-largest cultural institution)GenAI chatbot at iCougue: 190% Black Friday sales upliftExecutive mentoring for leaders in career transitions

Sep 2025

House of Training / ATTF

Guest Trainer

Executive sessions on Design Thinking and Big Data for 15 senior leaders from Europe, Africa and Asia, in banking context in Luxembourg.

Design Thinking for customer-centricity in bankingBig Data: from strategy to governance with applied casesMulticultural cohort from 3 continents

Jan 2023 - Oct 2024

Reserva (AR&Co / Azzas)

Data & AI Strategy Advisor

Advisory for CTO and directors of LATAM's largest fashion group (27 brands, 22K employees, R$14.2B revenue).

-90% data quality incidentsR$2M potential logistics savings (~15%)73% ML forecast accuracy (vs 52% baseline)Mentored new Head of Data

Nov 2022 - Aug 2023

Addi (BNPL fintech)

Sr Data Product Manager

Led data strategy at Colombia's leading BNPL fintech (Series C, 3 countries, 2M+ users).

-32% data costs YoY90% to 30% ad-hoc demand3h to 10min pipeline latency70 employees trained in SQL/Looker

Aug 2018 - Sep 2022

OLX Brasil

Big Data Sr Group Product Manager

Led Big Data & AI product strategy for 70M+ visits/month marketplace. Post-merger consolidation, MarTech rebuild, 6 AI/ML products.

99.9% MarTech uptime (from 76%)6 AI/ML products in production40% data cost reduction75% PMs promoted in 1 year

Jul 2014 - Aug 2018

Bemobi

BI & Analytics Manager

Led BI during globalization from 1 to 25+ operators across 50 countries. 10TB DW, ML and financial forecasting.

Analytics across 50 countries10TB DW with ML for sales100+ telecoms, 13 digital banks

Mar 2010 - Jul 2014

Oi / Telemar

Executive Trainee to Project Manager

Accelerated track at Brazil's largest telecom (+60M customers). First quad-play product, franchise KPI portal.

1st quad-play product in BrazilFranchise KPI portalCorporate planning improvement

2004 - 2010

Carpio, iProcess, Dimed

BI, BPM & Development Consulting

Foundation in BI, BPM, Oracle. International training, MPS.BR certification, process automation.

Trained US consultants in BI (English)10+ BPM projects (PMBOK, MPS.BR)Oracle consulting (PL/SQL, Hyperion)

EDUCATION

Education

BSc in Computer Science

Federal University of Rio de Janeiro (UFRJ)

2007

MBA in Big Data and Digital Transformation

Federal University of Rio de Janeiro (UFRJ)

2019

Certified Trainer

House of Training (Luxembourg)

2024

EXPERTISE

Areas of expertise

AI & data strategy

Design and delivery of AI roadmaps, data architecture, governance and organizational adoption.

Product management & execution

End-to-end product leadership: prioritization, roadmap, metrics and measurable delivery.

Human development & HR Tech

AI agents for HR, workplace wellbeing regulations, psychosocial risks, leadership and employee journey.

Digital transformation

Change management, data culture, process automation and adoption of new technologies.

Career mentoring

Strategic mentoring for technical leaders in transition, portfolio careers and practical AI use.

International operations

Experience across Brazil, LATAM and Europe, with cultural and regulatory context.

How I work

Clarity over complexity

I prefer a simple solution that works over a complex solution that looks impressive but doesn’t deliver.

Execution over theory

I value an MVP running and generating learning more than a perfect plan that never ships.

People at the center

Technology is a means, not the goal. I focus on how data and AI serve real people with real problems.

Intellectual honesty

I say “I don’t know” when I don’t know. I admit mistakes fast. I prioritize learning over ego.

Measurable impact

Every project should have clear success metrics. If you can’t measure it, you can’t improve it.

Pragmatism with vision

I balance the ideal (where we want to go) with the possible (what we can do now).

Ready to turn ambition into outcomes?

Schedule a free 30-minute strategic conversation. Let's understand your moment, your challenges and if it makes sense to work together.

Schedule free conversation